Simplifying SEO

Plus working in the SEO industry for almost 5 years now. To some I am simply a young pup, but I need to say the results we get from your SEO promotions speak for themselves. seo whizz network

At the time you work in this field of SEO you have a tendency to network with other SEO professionals and stay tuned with the latest SEO waves or changes from Google. You also connect to other SEO experts in the discussion boards and blogs. 

I want to express my stress about the amount of complexity added to the topic of SEO. About 80% details on SEO out there exists too deep and intricate, with an awful great deal of opinions.

Similar to technology or methodology, people are looking for functionality. They want a thing that works, creates an effect or makes a difference. This same idea pertains to SEO.

Using a technology requires sticking with the basics of that technology. If you sort through the 1000s of available “sources” you usually can locate the real source, which is the information and method one should use when exercising how to go about it. This can be the correct way to learn and apply whatever.

I find it amazing how some SEO experts throw their opinions away on their high-powered websites, only to confuse another thousand SEO experts.

That is laughable to watch, and it goes like this:

SEO Expert May well, needs to get “green carrots” on page you of Google for a client.

He’s working on it for months, book-marking, social networks, links and so on.

After 2-3 months this individual requires a step back and looks at his traveler and keyword stats. Certainly not much change, he seriously isn’t getting the results wonderful client is starting to wonder.

Suddenly he understands a cool video on YouTube may boost things up and get’s this produced an online.

The subsequent week “green carrots” is on page 1! Is actually great, it worked and the customer is all happy.

Following staking it slowly laid back and looking at his results, he suddenly understands that he never optimized the content of his page with enough keywords. Oops. He only stated “green carrots” once and still got a site 1 result. This hits him as strange and it seems to disobey everything he learned about page optimisation in SEO.
What goes on next is interesting. The SEO expert makes a decision this is valuable information and experience. He has just seen the pursuing new search rule in play, which should be distributed to anyone doing SEO:

“Google is no longer giving any value to keyword density. This kind of plays no part in SEO. ”

He produces a nice 1000 term article about it and due to his experience, is extremely certain of his findings. He even makes a jab at Google about no talking about it to anyone. Today he has kudos for locating this out before anybody else.

This is extremely frustrating for everyone who wants to learn the subject of SEO or even old school SEO professionals. And it is for this reason short-sightedness that the net is filled with millions of pages about SEO which would much better positioned in the trash.

Now no longer get me wrong, I actually is not talking about the countless very useful articles, digests and tutorials away there which can greatly assist an SEO expert to get his job done faster. I are talking about those people who create their own interpretations of precisely what is an extremely specific and logical technology – SEO.

Adding confusion to the subject

Excellent real example of this. The other day I read and article from a “leading SEO source”, Seomoz. In their article The Basics of Search Engine Friendly Style and Development, they condition loud and bold that:

“Keyword density is, without question, Not just a part of modern web search engine results positioning codes for the simple reason that it provides considerably worse results than many other, more complex methods of keyword analysis. inches

Quite a statement! Who’s your source? They referenced Doctor Edel Garcia’s seminal focus on the topic – The Keyword Density of Non-Sense. Should you go through this source’s article, Dr. Edel Garcia attempts to break down the mathematical picture of keyword density bettering search results and in the ends supposedly shows it could not be true.

The final declaration in Seomoz’s comment on keyword density is humorous.

“Dr. Garcia’s background in information retrieval and his mathematical proofs should debunk any notion that key phrase density may be used to help “optimize” a page for better ranks. However, a similar record illustrates the unfortunate fact about keyword optimization – without access to a worldwide index of web pages (to calculate term weight) and an agent corpus of the Internet’s collected documents (to help build a semantic library), we have little chance to develop formulas that would be helpful for true optimization. ”

What really does this all mean? In summary, Seomoz told their thousands of followers that “Keyword density does not have any PORTION in SEO”. Chances are they say at the end that they don’t have access to enough search results (Google’s database) to fully confirm it. Huh? Why refer to after that it?

Just how to simplify SEO

Around the opposite side of this story, there are many intelligent SEO experts who work from the source of SEO itself and never deviate. These are several of the finest SEO companies and SEO experts in the world.

And so back to the point, the simple question ongoing on us now could be, “Who is the source? “.

Let’s take a look shall we?

Who decides what ranks on top of the serps?

Who decides if your articles is good?

Who also decides if your keywords match what people are searching for?

Who decides if an external hyperlink has authority or value?

The answer is simple: Google.

The interesting thing that i found when discussing to other SEO specialists is that they want to follow other experts for their portfolios, attractive articles and other appeal factors.

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