From this two-part article we are going to speak about the tools that successful InterNetwork Marketers use to increase their business profitably. Although before I introduce the InterNetwork Marketing Success Tool kit, let me first consider a simple yet extremely powerful concept: the Advertising Funnel. Clickfunnels cost
A funnel is very wide at the top and narrow at the tip. Not all can come out the bottom all at one time. And each funnel has a certain capacity from large to small.
Your marketing route works just like a conventional funnel you use at home – the only difference is actually you put inside!
Imagine your target market as what could come in through the wide end of a funnel and look at all of your marketing efforts as a journey you take them on through the channel.
Among the easiest ways to boost your profits is to make it easier to get more prospects to commence a relationship with you. Once prospects have experienced your expertise and professionalism and reliability, they are more likely to spend some money with you. The Marketing Funnel is a visual representation of opportunities you offer potential clients to view you as familiar and trusted, a “friend” rather than as a “stranger”. Each level in the funnel represents increased familiarity, commitment, and trust – and increased earnings opportunities for you. Apprehension of making a problem exceeds desire for change. Fear holds back sales.
The Marketing Funnel is a well known principle in traditional marketing, now lets discusses what happens when you use it to the world of InterNetwork Marketing: imagine two funnels put side-by-side with the bottoms next to each other. Do you commence to find the picture?
Seth Godin, the writer of more than seven books which may have been bestsellers around the world, and formerly VP of Direct Marketing at Yahoo! puts it as follows in his latest book Flipping the Channel:
– Turn “strangers” into “friends”
– Turn “friends” into “customers”
– After which… do the main job: Switch your “customers” into “salespeople”
The math is convincing. Most people in the world are not your customers. They haven’t even read of you, actually. And while many of these people are not certified buyers or aren’t considering buying your product, many of them might be – if they only knew you existed, if they did only be persuaded that your offering is worth paying for.
But how on globe are you going to encourage them to know about you? We are in the most cluttered industry in history. You may have enough time or enough advertising budget to get your message to all the people who need to listen to it.
Seth defines “friends” as the prospects you’ve earned agreement to talk with – even though they don’t have turned into “customers” yet. And your “customers” have been converted from total “strangers” to interested “friends”, and then all the way to dedicated users of your product or service.
The essence of Flipping the Funnel is that for most companies “friends” and “customers” are underused assets… Well, not in network marketing. And this is probably why network marketing is a lot more attractive to even Fortune five-hundred companies with very large advertising budgets. Simply put, network marketing leverages the single most powerful form of advertising: word-of-mouth. That is about flipping the funnel and turning it into a “megaphone”.