This kind of last month I found myself in the interesting position of getting SEVEN nonincome producing rental properties (ouch! ). The typical newspaper advertisings were not pulling enough phone calls, and many of the callers were Section almost eight tenants (barf! ). http://concept-marketing.com/
Upset at the though of handing over another $4, 500 on vacant properties next month, Choice to pull out an old, but under-utilized technique… the paper flyer. I made a huge selection of flyers on my computer in numerous colors. I actually included a map with directions on the hazard (thanks to http://www.mapquest.com). I actually had them distributed on car windshields in every single shopping mall, supermarket and house of worship parking lot within a mile radius of the rentals.
Did I get some nasty calls from people who didn’t appreciate the flyer on their windshield? Sure, but who provides a hoot? The Unified States Supreme Court says it’s free speech guarded by the First Modification! Bottom line: every renter to whom I finished up renting came from a flyer!
Here’s another bonus about flyers: you can legally discriminate using them. We all know that you cannot advertise for families, because it is discriminatory against one people. We also know that a family with kids is less very likely to break a lease early on than a single person (I don’t need reports to see me this, for I am aware that the though of packing up my kids’ crap is enough to cause me to feel want to BY NO MEANS move! ).
HERE’S THE POINT: If you place your flyers in places that families visit, your chances of locating a family to rent are increased. Rather than a blind ad in the newspaper, put flyers on windshields of cars left at Bennigan’s & Chili’s Restaurants (who else would eat at such terrible places? ). Place flyers in church parking plenty, schools and Toys ‘R Us. The law says you can’t STATE who you want as a tenant in your hazard, but it doesn’t forbid where you distribute the flyers!
William Bronchick, CEO of Legalwiz Publications ( http://www.legalwiz.com ) is a Nationally-known attorney, author, businessman and speaker. Mr. Bronchick has been representing clients and real estate since 1990, having been involved in over 1, 000 deals. He has trained many people all over the Country to become monetarily successful, speaking to people of as much as 16, 500 at “Get Motivated” occasions sharing the stage with names like Rudy Guliani, Steve Forbes, and Merlu Powell.
His best-selling e book, “Flipping Properties, ‘ was named one of the ten best real house books of the season by the Chicago Podium. William Bronchick is also the author of the highly acclaimed books, “Financing Secrets of an Uniform Real-estate Investor”, “Wealth Safeguard Secrets of an Uniform Real Estate Investor”, and his latest work, “Defensive Real Estate Investing”.