I have already been working in the SEO industry for almost 5 years now. To some I am simply a young pup, but I need to say the results we get from your SEO promotions speak for themselves. SEO
At the time you work in this field of SEO you usually tend to network with other SEO professionals and stay tuned with the latest SEO waves or changes from Google. You also connect to other SEO experts in the message boards and blogs.
I want to express my panic about the amount of complexity added to the main topic of SEO. About 80% info on SEO out there is certainly too deep and intricate, with an awful great deal of opinions.
Similar to technology or methodology, people are looking for functionality. They want a thing that works, creates an effect or makes a difference. This same strategy is applicable to SEO.
Using a technology requires sticking with the basics of that technology. If you sort through the a large number of available “sources” you usually can locate the real source, which is the information and method one should use when doing exercises how to go about it. This is actually the correct way to learn and apply anything at all.
I find it amazing how some SEO experts throw their opinions away on their high-powered websites, only to confuse another thousand SEO experts.
This is laughable to watch, and it goes like this:
SEO Expert Paul, needs to get “green carrots” on page one particular of Google for a client.
He can working on it for months, storing, social networks, links and so on.
After 2-3 months this individual uses a step back and looks at his guests and keyword stats. Not really much change, he is absolutely not getting the results wonderful client is starting to wonder.
Suddenly he knows which a cool video on YouTube may boost things up and get’s this produced an online.
The next week “green carrots” is on page 1! Is actually great, it worked and the customer is all happy.
Following staking it slowly calm and looking at his results, he suddenly knows that he never optimized the content of his page with enough keywords. Oops. He only pointed out “green carrots” once and still got a webpage 1 result. This attacks him as strange and it seems to break everything he learned about page optimisation in SEO.
What are the results next is interesting. The SEO expert chooses this is valuable information and experience. He has just seen the pursuing new search rule in play, which should be distributed to anyone doing SEO:
“Google is no longer giving any value to keyword density. This kind of plays no part in SEO. ”
He publishes articles a nice 1000 term article about it and due to his experience, is extremely certain of his findings. He even makes a jab at Google about no bringing up it to anyone. Nowadays he has kudos for locating this out before someone else.
This is extremely frustrating for everyone who is wants to learn the subject of SEO or even old school SEO professionals. And it is for that reason short-sightedness that the internet is filled with millions of pages about SEO which would much better found in the trash.
Now no longer get me wrong, I actually is not talking about the countless very useful articles, digests and tutorials away there which can greatly assist an SEO expert to get his job done faster. I are talking about those people who create their own interpretations of precisely what is an extremely specific and logical technology – SEO.
Adding confusion to the subject
Excellent real example of this. A week ago I read and article from a “leading SEO source”, Seomoz. In their article The Basics of Search Engine Friendly Design and style and Development, they express loud and bold that:
“Keyword density is, without question, Not really a part of modern web search engine results positioning codes for the simple reason that it provides considerably worse results than many other, heightened methods of keyword analysis. inches
Quite a statement! Who’s your source? They referenced Doctor Edel Garcia’s seminal work with the topic – The Keyword Density of Non-Sense. In the event you go through this source’s article, Dr. Edel Garcia attempts to break down the mathematical picture of keyword density increasing search results and in the ends supposedly demonstrates it could not be true.