Social media appears to be the latest keyword for anyone looking to increase their online occurrence and sales, but is Sociable Media Marketing (SMM) all it is cracked up to be? smart home automation
S. Meters. M companies are now springing up all over the place these days and nights and perhaps they are telling anyone that will listen about how precisely extremely important social media like Facebook twitter and Twitter are to your business but, for the standard small to medium sized business, does marketing to interpersonal networks really live up to all the hoopla? Is spending a little lot of money on hiring a SMM company really worth it? And anybody really done their research on this before they hired someone to set up there Facebook business page? Several SMM companies are establishing up things like Facebook . com business pages (which are free) for $600 to $1, 000 or more and telling their clients that they don’t need an internet site because Facebook is the greatest social network in the world and every person has a Facebook bank account. Now while it can be true that Facebook is the most significant social network in the world and certainly, Facebook’s members are potential consumers, the real question is draught beer actually buying? Social media marketing businesses are all too happy to point out the positives of social mass media like how many people use Facebook or how many tweets were directed out last year and exactly how many people watch Twitter videos etc. but are you getting the full picture? I once lay next to a SMM “expert” at a business seminar who was spruiking to anyone who arrived within earshot about the amazing benefits associated with setting up a Facebook business site for small business (with him of course) and selling on Facebook. Consequently, intrigued by the aforesaid “experts” advice I seemed him on Facebook only to find he acquired only 11 Facebook friends (not a good start). So being the research nut that we is, I made a decision to take a good look into SMM in regards to selling to see if it actually worked, who did it be employed by and if it did why did Community Media Marketing work for them? And should business rely so heavily on social networks for sales?
As a web designer I was constantly (and now increasingly) confronted with several social networking issues when prospective clients would say that having a web site sounds good however they a new Facebook business webpage together been told by various sources (the at any time present yet anonymous “they”) that social networks were the thing to do, but after discussing their needs it became quite clear those potential clients didn’t actually know why they needed social support systems or SMM to generate online sales, They just desired it. For small and medium sized business I usually recommended building a quality website over any type of social network, why? Well it’s simple really because social media is Social Media, and internet sites are Social Networks they are not business media and business networks (that would become more like LinkedIn). We know that sounds simple but it’s true and the statistics add to its validity. The fact is that interpersonal media marketing does not tell you that Facebook . com is a social network not really a search engine and despite the quantity of Facebook or myspace users and Google users being around the same, people don’t use Fb in the same manner that they use a search engine like Google (which has around half the search engine market), Yahoo and Msn to search for business or products. They make use of it to keep in touch with family and friends or for news and entertainment. In a recent study created by the APPLE Institute for people who do buiness Value around 55% coming from all social press users mentioned that they do not engage with brands over social multimedia whatsoever and only around 23% actually purposefully use social media to communicate with brands. Now away of all the people who use social multimedia and who do socialize with brands whether intentionally or not, many (66%) say they need to feel a company is communicating honestly before they will interact.