Traditional Marketing VS Digital Marketing

Customarily, the term “market” makes reference to where buyers & sellers meet for exchange of goods & services. Market is the very common term, known to all, but depending after the quantity of goods handled, there are low cost market & retail marketplaces. AWOL Academy Inc
In the modern principle sense the definition of “market” has a broader meaning. That refers to the pieces / collection of genuine or potential buyers of a products & services.

There are various kinds of the marketing, but there are two main portion, first being the traditional marketing & second, being the digital marketing. In this article, we will discuss about these methods in details. 


Traditional marketing recognizes any type of offers, advertising or publicity, which are generally employed by the companies/ business entities for a longer period, & that has a proven success rate.

In old times, marketing was identified as the flow of goods & services from producers to consumers. This kind of is a product focused meaning of marketing. The producer concentrate only on the products that what they can produce as well as manufacture, & need of consumers aren’t taken into the consideration.

Ways of traditional techniques include print advertising campaign, such as newsletters, advertisements, newspapers ads. Other styles are television set, commercials, radio -broadcasting advertising about the item or service of any business.


As the technology is evolving in now-a-days, that needs the change in everything. The digital marketing is part of the computerisation. Speaking for approximately 20 years back, there was no computers, no mobile telephones & of course, no internet connection. But since the technology grows, as time passes mobiles phones & personal computers are introduced into the life of human being. After more time, internet facilities got introduced, which bring about the digital revolution. Examples of the digital marketing includes those sites, social media networks, email messages are the common. The digital marketing is just like traditional one but utilizing the digital devices & technology. It is Faster, reliable & easy to find medium & therefore accepted worldwide.


Digital marketing is a broad term that makes reference the marketing through the web medium like search machines, websites, social media systems & emails. Digital marketing is sometimes also called the web or internet marketing.

Digital (latest) marketing approach range from the SEO (search engine optimization), SEM (Search engine marketing), content marketing, plan marketing, e-commerce marketing & social media.

There are various reason for the expansion of digital marketing.

1) Digital marketing techniques are more economical than traditional concept.
2) Digital process faster than old one, thereby result oriented.
3) Any individual / company track his/ her performance.
4) All process being reliable, generates better earnings.
5) Digital media aid the interaction with potential customers.

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